What are the Advantages of Amazon Product Listing Variation?

Amazon is a highly competitive marketplace. Selling multiple products improves the chances of attracting buyers. Amazon provides vendors with the feature of listing product variations. However, before you begin listing variation, knowing its advantages and disadvantages is crucial to make an informed decision. This article will guide you through the pros and cons of Amazon product variations. Read along to understand how to create listings that attract more leads and result in sales growth.

Amazon Product Listing Variation

For a successful Amazon selling experience, offering multiple product ranges can be a wise option. However, vendors often need clarification about the best approach to list multiple products on Amazon. The decision on whether they should list each product separately or offer it as a variation of a single product can be complex. Let’s understand the pros and cons of using product listing variation and the circumstances under which it is best used.

What is Amazon Listing Variation?

The product that you list on the platform might have different variation options. Amazon allows listing these variations in the form of parent-child relationships. The products with different variations in size, color, flavor, and more can be distributed accordingly to create a parent-child division.

Suppose a product is available in separate variants similar in basic character and usage but differ superficially. In that case, one of the basic variants is regarded as a parent, and it’s changed or added sub-variants are termed as a child. Building this product-variant relation, keeping a basic item in the core, connected to its relative items around, is called parent-child relationships in Amazon product listing.

Pros of Opting for Amazon Product Variation

The following are the benefits of listing multiple variants on your Amazon store:

·        Improved Brand Appeal and Image

Product variations can help brands build a reputation. When your store offers a complete range of products catering to different customer needs, it sends a message of being an established and genuine seller. Customers find you authentic and are more likely to develop a loyal bond with you.

·        Better Shopping Experience

Amazon product variations offer improved customer satisfaction. Buyers can choose the best-suiting variations of the product in the store. The shopping experience gets more personalized with such listings. Moreover, as consumers get exactly what they need, they are more likely to return to your store for shopping.

·        Improved Sales Growth

Instead of offering a single product type, the chances of finding prospective buyers increase if you list a range of varieties. Product variation makes your store more attractive and appealing to prospective customers; it improves listing visibility. As it helps you improve leads, the sales conversion rate increases too.

·        Better Inventory Management

Product variation helps in the management of your inventory. It’s easier to manage stock listings in parent-child relationships and offer more products to your buyers. This style of listing helps in creating more searchable listings.

Cons of Opting for Amazon Product Variation

Amazon has set guidelines for listing product variations. Sellers often find the policy complicated, leading to mistakes in understanding and adhering to it. Amazon has no room for carelessness; not following its guidelines can lead to blocking accounts or suspension.

If Amazon finds you guilty of frequent listing violations, it might also result in the deactivation of the account. Until your appeal and account get reinstated, your sales will suffer.

To enjoy the benefits of the Amazon product variation feature, sellers should be aware of the disadvantages that ASIN variation mistakes can cause. The following are the mistakes one should avoid:

  •          Listing variation using a different brand or product types

  •         Using more than one product attribute in a variation listing

  •         Invalid variation of parent product as a child product

  •         Listing child ASINs that have differences in multiple variations

  •         Using multi-pack variations that the manufacturer has not described

  •         Confusing buyers with irrelevant details in the product descriptions.

  •         Using unapproved variation themes

  •         Creating a list with several disorganized themes or more than required variation themes

  •        Combining less reviewed products with the ones that have more to improve the ranking

  •        Variation manipulation to improve the product’s search ability


Vendors must provide a satisfactory shopping experience to be successful sellers on Amazon. A fulfilling buyer’s experience is the main focus of Amazon’s policies and regulations. The product variation feature is an extension of the same goal. It can be utilized by sellers to improve reach and buyer satisfaction. However, considering the cons associated with Amazon product listing variation, one might be skeptical about using it. Nevertheless, sellers can hire Amazon virtual assistants to deal with the complexities of product listing variation and take advantage of the pros of this feature. Experts can help you create perfect listing variations while adhering to Amazon policies.

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